CON 0040 — Market Research
CON 0040 begins with the fundamentals: what market research is, the principles behind it, why it's required, who conducts it, and when. From there it covers the difference between strategic market research (shaping the big-picture acquisition approach) and tactical market research (finding the sources and capabilities for a specific requirement), and walks the process for conducting each. You'll learn how to evaluate the capabilities of available sources, build a list of potential sources, and use computer-based resources to support your research; how to tailor your market research to product, service, and technology requirements; and how to document it so it stands up to scrutiny and actually informs your acquisition strategy. The course closes with market research's role in sustainment and logistics — including the five steps of the Diminishing Manufacturing Sources and Material Shortages (DMSMS) process and the best practices that keep a program from being blindsided by parts that are no longer made.
This course is taught by Melinda Milheim, JD, who spent her federal career in the acquisition workforce. She served as a Contract Specialist, COR, and AOR for the U.S. Navy (and later a Contract Specialist for the Department of Health and Human Services / Indian Health Service), where she worked on more than $7.7 billion in federal contracts across major weapon-systems, RDT&E, IT, medical, construction, and engineering programs. She draws on that experience, along with her law degree and MBA studies, to teach the “why” behind the “how “— so participants leave with sharper judgment, not just a stack of slides. An award-winning DAU/WarU (DAWIA and FAI) instructor, she has taught more than 1,000 federal acquisition workforce students across 20-plus agencies.
Best for: acquisition workforce members who conduct or rely on market research and want to do it well — strategically, defensibly, and in a way that strengthens the acquisition strategy.
Format: A two-hour course, delivered in person or virtually. Phoenix Canyon, a DAU/WarU Recognized Equivalent Provider, issues every attendee a certificate of completion documenting the training hours and CLPs earned. Eligible attendees earn 2 CLPs, which DoD/DoW (DAWIA) and federal civilian (FAC-C) students may apply toward continuous-learning or credential requirements at their agency's discretion.
You might also consider
Understanding Industry: Business Acumen for the Acquisition Workforce — go deeper on reading the market: how companies decide to bid, price, and compete, so your market research asks the right questions.
Performance-Based Acquisition — the next step: structuring the acquisition once your market research tells you what's out there.
Source Selection Under the RFO FAR — The Complete Process — how your market research shapes the competition and the best-value award that follows.
Pricing is set per engagement. Contact Phoenix Canyon to request a quote.
CON 0040 begins with the fundamentals: what market research is, the principles behind it, why it's required, who conducts it, and when. From there it covers the difference between strategic market research (shaping the big-picture acquisition approach) and tactical market research (finding the sources and capabilities for a specific requirement), and walks the process for conducting each. You'll learn how to evaluate the capabilities of available sources, build a list of potential sources, and use computer-based resources to support your research; how to tailor your market research to product, service, and technology requirements; and how to document it so it stands up to scrutiny and actually informs your acquisition strategy. The course closes with market research's role in sustainment and logistics — including the five steps of the Diminishing Manufacturing Sources and Material Shortages (DMSMS) process and the best practices that keep a program from being blindsided by parts that are no longer made.
This course is taught by Melinda Milheim, JD, who spent her federal career in the acquisition workforce. She served as a Contract Specialist, COR, and AOR for the U.S. Navy (and later a Contract Specialist for the Department of Health and Human Services / Indian Health Service), where she worked on more than $7.7 billion in federal contracts across major weapon-systems, RDT&E, IT, medical, construction, and engineering programs. She draws on that experience, along with her law degree and MBA studies, to teach the “why” behind the “how “— so participants leave with sharper judgment, not just a stack of slides. An award-winning DAU/WarU (DAWIA and FAI) instructor, she has taught more than 1,000 federal acquisition workforce students across 20-plus agencies.
Best for: acquisition workforce members who conduct or rely on market research and want to do it well — strategically, defensibly, and in a way that strengthens the acquisition strategy.
Format: A two-hour course, delivered in person or virtually. Phoenix Canyon, a DAU/WarU Recognized Equivalent Provider, issues every attendee a certificate of completion documenting the training hours and CLPs earned. Eligible attendees earn 2 CLPs, which DoD/DoW (DAWIA) and federal civilian (FAC-C) students may apply toward continuous-learning or credential requirements at their agency's discretion.
You might also consider
Understanding Industry: Business Acumen for the Acquisition Workforce — go deeper on reading the market: how companies decide to bid, price, and compete, so your market research asks the right questions.
Performance-Based Acquisition — the next step: structuring the acquisition once your market research tells you what's out there.
Source Selection Under the RFO FAR — The Complete Process — how your market research shapes the competition and the best-value award that follows.
Pricing is set per engagement. Contact Phoenix Canyon to request a quote.